This commercial ran at the conclusion of the 6th season of Bonanza, That night's episode, "The Hostage." This episode ran totally commercial free due to an arrangement with their longtime sponsors, Chevrolet.
It ran for 5 1/2 minutes, unheard of in today's world.
The date: Sept. 27, 1964.
So now, sit back, relax and enjoy.
Chevrolet Commercial of 1965 - Truveo Video Search
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6 comments:
How interesting. How we, and advertising, have changed! Knowing how the Corvair story played out, isn't it strange to see Robert Vaughn call it a "sophisticated" car?
So this commercial aired late Spring of '65? No chance I would have seen it. At that time I was wrapped up in all sorts of activities... not watching much TV. Bonanza debuted in 1959 and was one of my favorite shows for a while. (I still love the theme song!) I think it may even have been the first show I watched in color. But I had lost interest in the show by the '64-'65 season.
Help jog my memory... I cannot think of a particular show I watched with any frequency during our Senior year, except the late-night stuff that would have been on TV when I got home.
Have any idea what that '65 Corvette would bring on the market today in mint condition? That car probably sold for $3,000 new, loaded. Google and take a look... it'll shock you!
Where on earth did you find this link???
My very first car I purchased after graduation was a 1965 Corvair. I bouth it from Kelly Chevrolet. I never will forget that car of course since it was my first car and I was in debt for the first time in my life. I paid $2064 for it. I ordered in in Sierra Tan with Fawn interior so they had to get it in for me. I watched them back it down off the car carrier. Next was a 67 Camero.
GB - Now I am going to surprise you. Being a (girl) bet you wouldn't believe that I could come up with this info.My neighbor across from me deals in cars. He has a show room in the lower level of his house. He owned (but sold last year) on of AJ Foyts race cars. The one he broke is legs in in Michigan years ago.
Anyway I called him and he said that a 65 Corvette can sell anywhere from $50K to $150K depending on what it has on it. Just a Plain Jane 64 with a 327 horse engine 3 speed can go for at least 50K (in mint condition) of you can go for a 396 cu. in 425 horse in mint condition up to $150K.
After he told me all of this I thought I might buy the (big one) to run around in back here on these gravel country roads. HAHA
Echo
Sorry guys am real busy and didn't spell check my posting. I ment Plain Jane 65 and as far as the other typo's over look please. But you get the drift.
Echo
We did watch Bonanza at our house, since it was my Dad's favorite show and it was in color, but I don't remember the commercial-free episode or the commercial itself. I probably saw it, just don't remember it. One of the other TV shows we watched was The Wonderful World of Disney, also in color. I think we got our color TV in '63 or '64.
But, like GB, I don't recall watching a lot of TV during the late spring of '65. Too much going on, I guess: getting ready to graduate, working on the farm during planting season, trying to find a job, preparing for summer horse shows, etc....and of course - boys!
Our family was strictly a Ford family, in spite of my father working for GM.
So, if we watched it, we were probably giving it the ol' raspberry...
My first car out of school was a 1965 Corvair Monza convertible. Burgandy with black "leather."
I bought from Johnson Chevrolet on N. Meridian right off the showroom floor for under $2500. Can't imagine what it is worth now. It was a blast to drive unless it was on ice. Did more cherrios with that car than I care to count.
The Chevrolet commercial was ran in Sept. of our senior year, but we always watched Bonanza, so we saw it.
Since it was the first color program, dad went out and bought the first color TV in the neighborhood. All the kids around would stand on our front porch and peek in the window to see the color. We thought it was an amazing
instrument as it also had a record player and a radio in it.
Those TV's back then were horrible too, if you jarred or moved them, the color would go south and you had to call in a tech to come and shake this round disc, (I think it had something to do with voodoo) around it to make it come back.
Awww, those were the days.
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